Ariel is one of the P&G Brands with net sales of more than US$1 billion annually
Let's analyse the advertisements of Ariel.
This advertisement fairly concentrates on removing marks and dark dots. This is the latest ad P&G playing in TV's about oxyblue
This ad featured ZAheer khan, Indian ace fast bowler. It targeted the mothers who want to see the confidence in their children, by providing them stainless clothes.
Did u guys observe zaheer's funky hair style.?? :P
Smae concept of mother and child.
Sunday, September 19, 2010
Saturday, September 18, 2010
Friday, September 17, 2010
Asian paints TC commercials
Asain paints ads are sensible and perfectly targeted.
We all know about sunil babu ad. It became famous and line was very catchy among youth.
Gyan about Asian Paints:[source:wiki]
The company has come a long way since its small beginnings in 1942. Four friends who were willing to take on the world's biggest, most famous paint companies operating in India at that time set it up as a partnership firm. Its started in Kapadwanj in the Kheda district in the state of Gujarat as a collection of small plants. Over the course of 25 years Asian Paints has became a corporate force and India's leading paints company. Driven by its strong consumer-focus and innovative spirit, the company has been the market leader in paints since 1968. Today it is double the size of any other paint company in India. Asian Paints manufactures a wide range of paints for Decorative and Industrial use.
Vertical integration has seen it diversify into products such as Phthalic Anhydride and Pentaerythritol, which are used in the paint manufacturing process. Asian Paints along with PPG Inc, USA, one of the largest automotive coatings manufacturer in the world has begun a 50:50 joint venture, Asian PPG Industries to service the increasing requirements of the Indian automotive coatings market. Another wholly owned subsidiary, Asian Paints Industrial Coatings Limited has been set up to cater to the powder coatings market which is one of the fastest growing segments in the industrial coatings market. This wholly owned subsidiary of Asian Paints has entered into a tie-up with Canada-based Protech Chemicals which is one of the top ten powder coatings companies in the world for technological know-how in the area of powder coatings.
Lets get into interesting commercials.
This ad tried to create awareness among people to divert from traditional cement paints.
Perfect one:
Cute twins ad:
Featuring Saif Ali Khan:
Price sensitive ad:
We all know about sunil babu ad. It became famous and line was very catchy among youth.
Gyan about Asian Paints:[source:wiki]
The company has come a long way since its small beginnings in 1942. Four friends who were willing to take on the world's biggest, most famous paint companies operating in India at that time set it up as a partnership firm. Its started in Kapadwanj in the Kheda district in the state of Gujarat as a collection of small plants. Over the course of 25 years Asian Paints has became a corporate force and India's leading paints company. Driven by its strong consumer-focus and innovative spirit, the company has been the market leader in paints since 1968. Today it is double the size of any other paint company in India. Asian Paints manufactures a wide range of paints for Decorative and Industrial use.
Vertical integration has seen it diversify into products such as Phthalic Anhydride and Pentaerythritol, which are used in the paint manufacturing process. Asian Paints along with PPG Inc, USA, one of the largest automotive coatings manufacturer in the world has begun a 50:50 joint venture, Asian PPG Industries to service the increasing requirements of the Indian automotive coatings market. Another wholly owned subsidiary, Asian Paints Industrial Coatings Limited has been set up to cater to the powder coatings market which is one of the fastest growing segments in the industrial coatings market. This wholly owned subsidiary of Asian Paints has entered into a tie-up with Canada-based Protech Chemicals which is one of the top ten powder coatings companies in the world for technological know-how in the area of powder coatings.
Lets get into interesting commercials.
This ad tried to create awareness among people to divert from traditional cement paints.
Perfect one:
Cute twins ad:
Featuring Saif Ali Khan:
Price sensitive ad:
Nerolac Commercials - Nerolac Went SRK's way!!!!
Nerolac started new ad campain featuring SRK.I felt this one of the best ads casting SRK(most of his other ads are either wierd or boring).
In this ad, nerolac showed its paintings on almost all buildings starting from homes to monumental structures.
I liked the Catchy line - Kuch change kare, chalo paint kare!!! Nice one.
Other nerolac TV commericals:
One of the TVC showreels of Peter Davis, an international model & actor from England
Nerolac Impressions:
Old AD but funky:
Nerolac Suraksha Ads:
Segmanted for Kids:
Last but interesting one:
I will update asain paints ads also.
In this ad, nerolac showed its paintings on almost all buildings starting from homes to monumental structures.
I liked the Catchy line - Kuch change kare, chalo paint kare!!! Nice one.
Other nerolac TV commericals:
One of the TVC showreels of Peter Davis, an international model & actor from England
Nerolac Impressions:
Old AD but funky:
Nerolac Suraksha Ads:
Segmanted for Kids:
Last but interesting one:
I will update asain paints ads also.
ITC classmate notebook ads
ITC started ad campaign on classmate books with Yuvraj and Soha ali khan.
Nice one with good creativity. It should have positioned better.
Nice one with good creativity. It should have positioned better.
Fasttrack bag ads!
Fastrack entered into BAGs market. Here are some ads from fast track.
First time it's using celebrities. Virat Kohli and Genelia are the brand ambassdors for FastTrack bags.
Will it lead to dilution in fast track watch market share??? have to watch and see.
They used same music track for all bag commercials. The music is very good. Kohli and genelia pair is good. :D
First time it's using celebrities. Virat Kohli and Genelia are the brand ambassdors for FastTrack bags.
Will it lead to dilution in fast track watch market share??? have to watch and see.
They used same music track for all bag commercials. The music is very good. Kohli and genelia pair is good. :D
Fevicol Ads
Best ads as a whole. They show how strong fevicol is!!!! They are unique.
From Bob Cristo wrestling with a chair made of Fevicol, to a politician who is glued to his chair, to the hen that laid unbreakable eggs, to the overflowing bus, to the joint family that refuses to fall apart....Ha what an ad campain!!!!!!!
In ads it conlike its very strong adhesive. It gives a sense to its customers that its the best adhesive available in market.vey a strong message that its the best adhesive.
One of the main reasons for Fevicol's popularity is the creative marketing strategy, including successful advertising campaigns created by Ogilvy & Mather.
Gyan about fevicol.[source: wiki]
Fevicol is a brand of adhesives owned by the Indian company Pidilite. It is the largest selling adhesives brand in Asia.
Launched in 1959 was the first white glue introduced in India. Initially the brand was launched as an easy-to-use glue for carpenters, but later on, Pidilite decided to take it further, and soon Fevicol became a household name. An extensive range of consumer, craftsmen, engineering and industrial adhesives were also introduced under the Fevicol brand name. Before Fevicol, adhesives made from animal fat, colloquially known as Saresh, was used. These had to be boiled before application. Apart from being a cumbersome exercise in itself, the fumes that emanated had a very bad odour. Fevicol thus came as a welcome change. Consistent quality, widespread distribution networks, excellent customer relations and award winning advertising has given Fevicol the legendary status that it enjoys. Fevicol is today present in 54 countries worldwide, and in India it is available at over 50,000 stores across the country.
Fevicol was ranked No. 1 in the Household Care segment of the Most Trusted Brands in India for 2007-08 by Brand Equity (The Economic Times) and overall has been ranked the 20th Most Trusted Brand. Pidilite, the makers of Fevicol, rank 131st among India’s Top 500 listed companies, including those in the private and public sector (ET 500, published by the Economic Times in March 2007)
Have fun in watching Fevicol Ads..!! I love them!!
Ha ha...Ads are not always boring!!! :D
Feviquick ad!! Awesome!!
Interesting Hanging couple Ad...
Funny shadow ad!!
Ulti One!!
AwesomeMaxx
Ad involving Indian traditions
The BEst of all!!!
Fevicol Nahi????
Ultimate positioning:
From Bob Cristo wrestling with a chair made of Fevicol, to a politician who is glued to his chair, to the hen that laid unbreakable eggs, to the overflowing bus, to the joint family that refuses to fall apart....Ha what an ad campain!!!!!!!
In ads it conlike its very strong adhesive. It gives a sense to its customers that its the best adhesive available in market.vey a strong message that its the best adhesive.
One of the main reasons for Fevicol's popularity is the creative marketing strategy, including successful advertising campaigns created by Ogilvy & Mather.
Gyan about fevicol.[source: wiki]
Fevicol is a brand of adhesives owned by the Indian company Pidilite. It is the largest selling adhesives brand in Asia.
Launched in 1959 was the first white glue introduced in India. Initially the brand was launched as an easy-to-use glue for carpenters, but later on, Pidilite decided to take it further, and soon Fevicol became a household name. An extensive range of consumer, craftsmen, engineering and industrial adhesives were also introduced under the Fevicol brand name. Before Fevicol, adhesives made from animal fat, colloquially known as Saresh, was used. These had to be boiled before application. Apart from being a cumbersome exercise in itself, the fumes that emanated had a very bad odour. Fevicol thus came as a welcome change. Consistent quality, widespread distribution networks, excellent customer relations and award winning advertising has given Fevicol the legendary status that it enjoys. Fevicol is today present in 54 countries worldwide, and in India it is available at over 50,000 stores across the country.
Fevicol was ranked No. 1 in the Household Care segment of the Most Trusted Brands in India for 2007-08 by Brand Equity (The Economic Times) and overall has been ranked the 20th Most Trusted Brand. Pidilite, the makers of Fevicol, rank 131st among India’s Top 500 listed companies, including those in the private and public sector (ET 500, published by the Economic Times in March 2007)
Have fun in watching Fevicol Ads..!! I love them!!
Ha ha...Ads are not always boring!!! :D
Feviquick ad!! Awesome!!
Interesting Hanging couple Ad...
Funny shadow ad!!
Ulti One!!
AwesomeMaxx
Ad involving Indian traditions
The BEst of all!!!
Fevicol Nahi????
Ultimate positioning:
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