Look at the way they composed the music with frooti.
After seeing this ad, i had frooti. I stopped drinking frooti. Coz it feels like a kids stuff. This ad is re-positioning the brand in the right way.
Here are some previous frooti ads.
Positioning is simply awesome.
Mango= Frooti.
Awesome way of consumer interaction
This ad for Parle Agro directed by Prakash Varma and produced by Nirvana Films, Bangalore.
Parle Agro Pvt Ltd, produces India's leading mango beverage brand, Frooti. It has used Tetra Pak packages and filling machines since 1985. Frooti is made with water, mango pulp, sugar, citric acid, ascorbic acid and approved colouring and flavouring. It is marketed as the leading 'on the go' drink in India. Here is a very oldcommercial
It's a beginning of a 2007 summer and it's the time of the year when Frooti is back with a new commercial...check it out and hope you enjoy it.
Concept is simple - mango = Frooti.
Advertisements are not always boring, right?????
Advertisements are not always boring, right?????
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