Saturday, August 21, 2010

Addiction Deo

Addiction..!! This is my...... Addiction!!! This is my.... Addiction.!! Introducing addiction deo, it effects last long.. Veryyyyyyyy long!!

Tagline: This is my addiction or effects last long, veryyyyy long.
Yes it might have used amaron battery to manufacture this deo! amaron lasts long right??
I dont know Y do they have to copy tag lines?? 

 Brand : Addiction Body Spray
They called them self a spray but in ad they publicised it as deo.

Company : Mankind Pharma
 Its an ad with 7 hot girls, covering quarter body with glittering dresses. Yack their dress colours are teriibly bad, glittering gold, sky blue, red, silver. It's same as every  typical deo ad. I don't know why every deo uses the same concept of attracting hot girls. Girls do not come to you coz u have addiction spray and its fragnance. These deo advertisements have to change thier way they differentiate their product. Lasting long is a good differentiation but not a great differentiation. 
Music and video effects are good for this ad and its less than30 seconds.
People will forget about this ad very easily coz its not different from other deo ads. Deo industry should consider innovative approach than seducing hot girls. In one ad girls run for a boy, another girl imagines having sex with guy having great artificial fragnance and another even seduces a bride groom. Crap!!! serious shit!!!


Most of the customers buying deo will be middle and upper middle class. They are seeing same kind of ads from past 5 years.

Addiction could have created an impact if it had tried something different from the theme of seduction. Y dont the deo companies concentrate on higher aspirational attributes like success, confidence, energy, esteem?????????????


If i have to market this i would have considered the theme of confidence and success. If you have good fragnance and if you feel fresh you will have confidence to talk to every one even if you smell like shit with out spray. is nt it?
In my grad school deo is very important for some people as they dont take bath due to of sparcity of time. Deo was their best companion to be confident, and its helping them to be successful even if they dont take bath.

Deo's bakwaas band karo!!! Dimagh ki bathi jala do!!








See other ads:







Look @ axe ads:



Every ad concentrated on attracting girls. And every ad has foeign models, Y?????

Think of it!! Only set wet zatax used indian models.