Ariel is one of the P&G Brands with net sales of more than US$1 billion annually
Let's analyse the advertisements of Ariel.
This advertisement fairly concentrates on removing marks and dark dots. This is the latest ad P&G playing in TV's about oxyblue
This ad featured ZAheer khan, Indian ace fast bowler. It targeted the mothers who want to see the confidence in their children, by providing them stainless clothes.
Did u guys observe zaheer's funky hair style.?? :P
Smae concept of mother and child.
Sunday, September 19, 2010
Saturday, September 18, 2010
Friday, September 17, 2010
Asian paints TC commercials
Asain paints ads are sensible and perfectly targeted.
We all know about sunil babu ad. It became famous and line was very catchy among youth.
Gyan about Asian Paints:[source:wiki]
The company has come a long way since its small beginnings in 1942. Four friends who were willing to take on the world's biggest, most famous paint companies operating in India at that time set it up as a partnership firm. Its started in Kapadwanj in the Kheda district in the state of Gujarat as a collection of small plants. Over the course of 25 years Asian Paints has became a corporate force and India's leading paints company. Driven by its strong consumer-focus and innovative spirit, the company has been the market leader in paints since 1968. Today it is double the size of any other paint company in India. Asian Paints manufactures a wide range of paints for Decorative and Industrial use.
Vertical integration has seen it diversify into products such as Phthalic Anhydride and Pentaerythritol, which are used in the paint manufacturing process. Asian Paints along with PPG Inc, USA, one of the largest automotive coatings manufacturer in the world has begun a 50:50 joint venture, Asian PPG Industries to service the increasing requirements of the Indian automotive coatings market. Another wholly owned subsidiary, Asian Paints Industrial Coatings Limited has been set up to cater to the powder coatings market which is one of the fastest growing segments in the industrial coatings market. This wholly owned subsidiary of Asian Paints has entered into a tie-up with Canada-based Protech Chemicals which is one of the top ten powder coatings companies in the world for technological know-how in the area of powder coatings.
Lets get into interesting commercials.
This ad tried to create awareness among people to divert from traditional cement paints.
Perfect one:
Cute twins ad:
Featuring Saif Ali Khan:
Price sensitive ad:
We all know about sunil babu ad. It became famous and line was very catchy among youth.
Gyan about Asian Paints:[source:wiki]
The company has come a long way since its small beginnings in 1942. Four friends who were willing to take on the world's biggest, most famous paint companies operating in India at that time set it up as a partnership firm. Its started in Kapadwanj in the Kheda district in the state of Gujarat as a collection of small plants. Over the course of 25 years Asian Paints has became a corporate force and India's leading paints company. Driven by its strong consumer-focus and innovative spirit, the company has been the market leader in paints since 1968. Today it is double the size of any other paint company in India. Asian Paints manufactures a wide range of paints for Decorative and Industrial use.
Vertical integration has seen it diversify into products such as Phthalic Anhydride and Pentaerythritol, which are used in the paint manufacturing process. Asian Paints along with PPG Inc, USA, one of the largest automotive coatings manufacturer in the world has begun a 50:50 joint venture, Asian PPG Industries to service the increasing requirements of the Indian automotive coatings market. Another wholly owned subsidiary, Asian Paints Industrial Coatings Limited has been set up to cater to the powder coatings market which is one of the fastest growing segments in the industrial coatings market. This wholly owned subsidiary of Asian Paints has entered into a tie-up with Canada-based Protech Chemicals which is one of the top ten powder coatings companies in the world for technological know-how in the area of powder coatings.
Lets get into interesting commercials.
This ad tried to create awareness among people to divert from traditional cement paints.
Perfect one:
Cute twins ad:
Featuring Saif Ali Khan:
Price sensitive ad:
Nerolac Commercials - Nerolac Went SRK's way!!!!
Nerolac started new ad campain featuring SRK.I felt this one of the best ads casting SRK(most of his other ads are either wierd or boring).
In this ad, nerolac showed its paintings on almost all buildings starting from homes to monumental structures.
I liked the Catchy line - Kuch change kare, chalo paint kare!!! Nice one.
Other nerolac TV commericals:
One of the TVC showreels of Peter Davis, an international model & actor from England
Nerolac Impressions:
Old AD but funky:
Nerolac Suraksha Ads:
Segmanted for Kids:
Last but interesting one:
I will update asain paints ads also.
In this ad, nerolac showed its paintings on almost all buildings starting from homes to monumental structures.
I liked the Catchy line - Kuch change kare, chalo paint kare!!! Nice one.
Other nerolac TV commericals:
One of the TVC showreels of Peter Davis, an international model & actor from England
Nerolac Impressions:
Old AD but funky:
Nerolac Suraksha Ads:
Segmanted for Kids:
Last but interesting one:
I will update asain paints ads also.
ITC classmate notebook ads
ITC started ad campaign on classmate books with Yuvraj and Soha ali khan.
Nice one with good creativity. It should have positioned better.
Nice one with good creativity. It should have positioned better.
Fasttrack bag ads!
Fastrack entered into BAGs market. Here are some ads from fast track.
First time it's using celebrities. Virat Kohli and Genelia are the brand ambassdors for FastTrack bags.
Will it lead to dilution in fast track watch market share??? have to watch and see.
They used same music track for all bag commercials. The music is very good. Kohli and genelia pair is good. :D
First time it's using celebrities. Virat Kohli and Genelia are the brand ambassdors for FastTrack bags.
Will it lead to dilution in fast track watch market share??? have to watch and see.
They used same music track for all bag commercials. The music is very good. Kohli and genelia pair is good. :D
Fevicol Ads
Best ads as a whole. They show how strong fevicol is!!!! They are unique.
From Bob Cristo wrestling with a chair made of Fevicol, to a politician who is glued to his chair, to the hen that laid unbreakable eggs, to the overflowing bus, to the joint family that refuses to fall apart....Ha what an ad campain!!!!!!!
In ads it conlike its very strong adhesive. It gives a sense to its customers that its the best adhesive available in market.vey a strong message that its the best adhesive.
One of the main reasons for Fevicol's popularity is the creative marketing strategy, including successful advertising campaigns created by Ogilvy & Mather.
Gyan about fevicol.[source: wiki]
Fevicol is a brand of adhesives owned by the Indian company Pidilite. It is the largest selling adhesives brand in Asia.
Launched in 1959 was the first white glue introduced in India. Initially the brand was launched as an easy-to-use glue for carpenters, but later on, Pidilite decided to take it further, and soon Fevicol became a household name. An extensive range of consumer, craftsmen, engineering and industrial adhesives were also introduced under the Fevicol brand name. Before Fevicol, adhesives made from animal fat, colloquially known as Saresh, was used. These had to be boiled before application. Apart from being a cumbersome exercise in itself, the fumes that emanated had a very bad odour. Fevicol thus came as a welcome change. Consistent quality, widespread distribution networks, excellent customer relations and award winning advertising has given Fevicol the legendary status that it enjoys. Fevicol is today present in 54 countries worldwide, and in India it is available at over 50,000 stores across the country.
Fevicol was ranked No. 1 in the Household Care segment of the Most Trusted Brands in India for 2007-08 by Brand Equity (The Economic Times) and overall has been ranked the 20th Most Trusted Brand. Pidilite, the makers of Fevicol, rank 131st among India’s Top 500 listed companies, including those in the private and public sector (ET 500, published by the Economic Times in March 2007)
Have fun in watching Fevicol Ads..!! I love them!!
Ha ha...Ads are not always boring!!! :D
Feviquick ad!! Awesome!!
Interesting Hanging couple Ad...
Funny shadow ad!!
Ulti One!!
AwesomeMaxx
Ad involving Indian traditions
The BEst of all!!!
Fevicol Nahi????
Ultimate positioning:
From Bob Cristo wrestling with a chair made of Fevicol, to a politician who is glued to his chair, to the hen that laid unbreakable eggs, to the overflowing bus, to the joint family that refuses to fall apart....Ha what an ad campain!!!!!!!
In ads it conlike its very strong adhesive. It gives a sense to its customers that its the best adhesive available in market.vey a strong message that its the best adhesive.
One of the main reasons for Fevicol's popularity is the creative marketing strategy, including successful advertising campaigns created by Ogilvy & Mather.
Gyan about fevicol.[source: wiki]
Fevicol is a brand of adhesives owned by the Indian company Pidilite. It is the largest selling adhesives brand in Asia.
Launched in 1959 was the first white glue introduced in India. Initially the brand was launched as an easy-to-use glue for carpenters, but later on, Pidilite decided to take it further, and soon Fevicol became a household name. An extensive range of consumer, craftsmen, engineering and industrial adhesives were also introduced under the Fevicol brand name. Before Fevicol, adhesives made from animal fat, colloquially known as Saresh, was used. These had to be boiled before application. Apart from being a cumbersome exercise in itself, the fumes that emanated had a very bad odour. Fevicol thus came as a welcome change. Consistent quality, widespread distribution networks, excellent customer relations and award winning advertising has given Fevicol the legendary status that it enjoys. Fevicol is today present in 54 countries worldwide, and in India it is available at over 50,000 stores across the country.
Fevicol was ranked No. 1 in the Household Care segment of the Most Trusted Brands in India for 2007-08 by Brand Equity (The Economic Times) and overall has been ranked the 20th Most Trusted Brand. Pidilite, the makers of Fevicol, rank 131st among India’s Top 500 listed companies, including those in the private and public sector (ET 500, published by the Economic Times in March 2007)
Have fun in watching Fevicol Ads..!! I love them!!
Ha ha...Ads are not always boring!!! :D
Feviquick ad!! Awesome!!
Interesting Hanging couple Ad...
Funny shadow ad!!
Ulti One!!
AwesomeMaxx
Ad involving Indian traditions
The BEst of all!!!
Fevicol Nahi????
Ultimate positioning:
Tuesday, September 7, 2010
Frooti - Fresh and Juicy
The new Frooti film done as a part of revamping and repositioning exercise done by Creativeland Asia. Young & wild look, feel, packaging, values, everything.
Look at the way they composed the music with frooti.
After seeing this ad, i had frooti. I stopped drinking frooti. Coz it feels like a kids stuff. This ad is re-positioning the brand in the right way.
Here are some previous frooti ads.
Positioning is simply awesome.
Mango= Frooti.
Awesome way of consumer interaction
This ad for Parle Agro directed by Prakash Varma and produced by Nirvana Films, Bangalore.
Parle Agro Pvt Ltd, produces India's leading mango beverage brand, Frooti. It has used Tetra Pak packages and filling machines since 1985. Frooti is made with water, mango pulp, sugar, citric acid, ascorbic acid and approved colouring and flavouring. It is marketed as the leading 'on the go' drink in India. Here is a very oldcommercial
Look at the way they composed the music with frooti.
After seeing this ad, i had frooti. I stopped drinking frooti. Coz it feels like a kids stuff. This ad is re-positioning the brand in the right way.
Here are some previous frooti ads.
Positioning is simply awesome.
Mango= Frooti.
Awesome way of consumer interaction
This ad for Parle Agro directed by Prakash Varma and produced by Nirvana Films, Bangalore.
Parle Agro Pvt Ltd, produces India's leading mango beverage brand, Frooti. It has used Tetra Pak packages and filling machines since 1985. Frooti is made with water, mango pulp, sugar, citric acid, ascorbic acid and approved colouring and flavouring. It is marketed as the leading 'on the go' drink in India. Here is a very oldcommercial
It's a beginning of a 2007 summer and it's the time of the year when Frooti is back with a new commercial...check it out and hope you enjoy it.
Concept is simple - mango = Frooti.
Advertisements are not always boring, right?????
Advertisements are not always boring, right?????
Monday, September 6, 2010
Jockey Rocks!!!!!!
I am out of words to admire this ad!!
Awesome ad!!! Nice positioning!!!!!
Nice segmentation!!!! Nice targeting strategy
Cheers ~ Mohan
Awesome ad!!! Nice positioning!!!!!
Nice segmentation!!!! Nice targeting strategy
Cheers ~ Mohan
Sunday, September 5, 2010
Honda TV commercials - India
Breif wiki info about Honda:
Honda is the world's largest manufacturer of motorcycles as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year. Honda surpassed Nissan in 2001 to become the second-largest Japanese automobile manufacturer. As of August 2008, Honda surpassed Chrysler as the fourth largest automobile manufacturer in the United States. Honda is the sixth largest automobile manufacturer in the world.
Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet, scheduled to be released in 2011. Honda spends about 5% of its revenues into R&D.
HONDA - Power of dreams!!
When i was a kid, i dreamed about having honda CIVIC! Thats the best car i have seen in my hometown. I still dream to have it.
Honda launched the Jazz by mid-2009. The Japanese manufacturer launched its first hatchback for the Indian auto market.
Honda Jazz cars base price startd from Rs. 5.5 lakhs and will go upto Rs. 7 lakhs for the higher end models of Honda Jazz.
Some jazz commercials
Look at the way they are showing cars??? Honda is the best in showing its car and creating desire for it!!
In india honda is considered as a dream even for middle class people. They dream for it. They dont dream for benz. They dont for Audi.
Recetly honda started its Ladybird Campaign with awesome ad. Have a look
Its concentrating on Environment friendly concept!!
Car, concept, music everything is awesome!
Do you know how gracefully you can show a car??
Look at this ad.. I luv this ad. I wanna see this ad again and again! Accord
Perfect!! Everything beyond, is nt it??
The ad that shows honda creativity
This as was exposed in Honda Civic product launch AV from Dentsu Marcom in Delhi, India.
Creative Director: Titus Upputuru Creatives: Udayan Chakravoty, Rohit Dhamija Production: Xebec Films Music: Right Here Right Now, Fat Boy Slim
Here is the commercial that followed above creativity.
Nother interesting ad
Honda is the world's largest manufacturer of motorcycles as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year. Honda surpassed Nissan in 2001 to become the second-largest Japanese automobile manufacturer. As of August 2008, Honda surpassed Chrysler as the fourth largest automobile manufacturer in the United States. Honda is the sixth largest automobile manufacturer in the world.
Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet, scheduled to be released in 2011. Honda spends about 5% of its revenues into R&D.
HONDA - Power of dreams!!
When i was a kid, i dreamed about having honda CIVIC! Thats the best car i have seen in my hometown. I still dream to have it.
Honda launched the Jazz by mid-2009. The Japanese manufacturer launched its first hatchback for the Indian auto market.
Honda Jazz cars base price startd from Rs. 5.5 lakhs and will go upto Rs. 7 lakhs for the higher end models of Honda Jazz.
Some jazz commercials
Look at the way they are showing cars??? Honda is the best in showing its car and creating desire for it!!
In india honda is considered as a dream even for middle class people. They dream for it. They dont dream for benz. They dont for Audi.
Recetly honda started its Ladybird Campaign with awesome ad. Have a look
Its concentrating on Environment friendly concept!!
Car, concept, music everything is awesome!
Do you know how gracefully you can show a car??
Look at this ad.. I luv this ad. I wanna see this ad again and again! Accord
Perfect!! Everything beyond, is nt it??
The ad that shows honda creativity
This as was exposed in Honda Civic product launch AV from Dentsu Marcom in Delhi, India.
Creative Director: Titus Upputuru Creatives: Udayan Chakravoty, Rohit Dhamija Production: Xebec Films Music: Right Here Right Now, Fat Boy Slim
Here is the commercial that followed above creativity.
Nother interesting ad
Volkwagon Das Auto Commercials
Wiki Info about VW:
Volkswagen Group Sales India Private Limited is the wholly owned subsidiary of Volkswagen Group in India. Its operations are spearheaded by two of Group division companies: Volkswagen India Private Limited and Audi India. They focus on manufacture and sales of Volkswagen and Audi vehicles in India.
Volkswagen Group Sales India Private Limited operates a manufacturing plant at Chakan, near Pune, Maharashtra with a annual capacity of 110,000 vehicles for production of Volkswagen branded vehicles and also operates a manufacturing/assembly plant in Aurangabad, Maharashtra which is also shared by Škoda Auto India Private Limited for production of Audi branded vehicles. The new plant at Chakan will also be used by SAIPL to assemble the Škoda Fabia.
Commercials:
VW first Indian commercial. This is first commercial in India. It emphasises on brand value "Prestige"
It is very clear in this ad that the car is made for India! Many may not recognise it, but still ok kinda ad to enter the market.
Concept; Dreams, Prestige!!!
German engineering - Made for India!
BTW how many of you know what das auto means???
When i saw this ad first thing what i did was, i searched in google to find what das auto mean!
It means "The auto".
What is the message Volkswagen want to pass to its customers???
Dream for VW. Its prestige!!!
Here are some other DasAuto ads:
In this ad, VW is trying to persuade the concept of curves!! But it could have been made better. Girl eating and getting crazy, i did not get it how curves are back! Many don't!
Another Volkswagon Commercial about beetle:
Nice music and demonstration of desire!!!!
Changed line to German engineering. Recreating legends!!!! I liked this ad very much.
Latest ad:
Concept is about depreciation and appreciation!! Best ad!!!
Funny ad:
Passant!! This is for awareness!!
Overall my impression on VW is it does not emphasise on car design and interiors, It wish to be in the rich and prestige segments i.e., dreamers segment!
Volkswagen Group Sales India Private Limited is the wholly owned subsidiary of Volkswagen Group in India. Its operations are spearheaded by two of Group division companies: Volkswagen India Private Limited and Audi India. They focus on manufacture and sales of Volkswagen and Audi vehicles in India.
Volkswagen Group Sales India Private Limited operates a manufacturing plant at Chakan, near Pune, Maharashtra with a annual capacity of 110,000 vehicles for production of Volkswagen branded vehicles and also operates a manufacturing/assembly plant in Aurangabad, Maharashtra which is also shared by Škoda Auto India Private Limited for production of Audi branded vehicles. The new plant at Chakan will also be used by SAIPL to assemble the Škoda Fabia.
Manufactured/Assembled Locally
- Volkswagen Polo
- Volkswagen Jetta
- Volkswagen Passat
Imported
- Volkswagen Beetle
- Volkswagen Phaeton
- Volkswagen Touareg
Audi
Manufactured/Assembled Locally
- Audi A4
- Audi A6
Imported
- Audi A8
- Audi TT
- Audi R8
- Audi Q5
- Audi Q7
Commercials:
VW first Indian commercial. This is first commercial in India. It emphasises on brand value "Prestige"
It is very clear in this ad that the car is made for India! Many may not recognise it, but still ok kinda ad to enter the market.
Volkwagon - Das Auto:
Concept; Dreams, Prestige!!!
German engineering - Made for India!
BTW how many of you know what das auto means???
When i saw this ad first thing what i did was, i searched in google to find what das auto mean!
It means "The auto".
What is the message Volkswagen want to pass to its customers???
Dream for VW. Its prestige!!!
Here are some other DasAuto ads:
In this ad, VW is trying to persuade the concept of curves!! But it could have been made better. Girl eating and getting crazy, i did not get it how curves are back! Many don't!
Another Volkswagon Commercial about beetle:
Nice music and demonstration of desire!!!!
Changed line to German engineering. Recreating legends!!!! I liked this ad very much.
Latest ad:
Concept is about depreciation and appreciation!! Best ad!!!
Funny ad:
Passant!! This is for awareness!!
Overall my impression on VW is it does not emphasise on car design and interiors, It wish to be in the rich and prestige segments i.e., dreamers segment!
Saturday, August 21, 2010
Addiction Deo
Addiction..!! This is my...... Addiction!!! This is my.... Addiction.!! Introducing addiction deo, it effects last long.. Veryyyyyyyy long!!
Tagline: This is my addiction or effects last long, veryyyyy long.
Yes it might have used amaron battery to manufacture this deo! amaron lasts long right??
I dont know Y do they have to copy tag lines??
Brand : Addiction Body Spray
They called them self a spray but in ad they publicised it as deo.
Most of the customers buying deo will be middle and upper middle class. They are seeing same kind of ads from past 5 years.
Addiction could have created an impact if it had tried something different from the theme of seduction. Y dont the deo companies concentrate on higher aspirational attributes like success, confidence, energy, esteem?????????????
If i have to market this i would have considered the theme of confidence and success. If you have good fragnance and if you feel fresh you will have confidence to talk to every one even if you smell like shit with out spray. is nt it?
In my grad school deo is very important for some people as they dont take bath due to of sparcity of time. Deo was their best companion to be confident, and its helping them to be successful even if they dont take bath.
Deo's bakwaas band karo!!! Dimagh ki bathi jala do!!
See other ads:
Look @ axe ads:
Every ad concentrated on attracting girls. And every ad has foeign models, Y?????
Think of it!! Only set wet zatax used indian models.
Tagline: This is my addiction or effects last long, veryyyyy long.
Yes it might have used amaron battery to manufacture this deo! amaron lasts long right??
I dont know Y do they have to copy tag lines??
Brand : Addiction Body Spray
They called them self a spray but in ad they publicised it as deo.
Company : Mankind Pharma
Its an ad with 7 hot girls, covering quarter body with glittering dresses. Yack their dress colours are teriibly bad, glittering gold, sky blue, red, silver. It's same as every typical deo ad. I don't know why every deo uses the same concept of attracting hot girls. Girls do not come to you coz u have addiction spray and its fragnance. These deo advertisements have to change thier way they differentiate their product. Lasting long is a good differentiation but not a great differentiation.
Music and video effects are good for this ad and its less than30 seconds.
People will forget about this ad very easily coz its not different from other deo ads. Deo industry should consider innovative approach than seducing hot girls. In one ad girls run for a boy, another girl imagines having sex with guy having great artificial fragnance and another even seduces a bride groom. Crap!!! serious shit!!!
Addiction could have created an impact if it had tried something different from the theme of seduction. Y dont the deo companies concentrate on higher aspirational attributes like success, confidence, energy, esteem?????????????
If i have to market this i would have considered the theme of confidence and success. If you have good fragnance and if you feel fresh you will have confidence to talk to every one even if you smell like shit with out spray. is nt it?
In my grad school deo is very important for some people as they dont take bath due to of sparcity of time. Deo was their best companion to be confident, and its helping them to be successful even if they dont take bath.
Deo's bakwaas band karo!!! Dimagh ki bathi jala do!!
See other ads:
Look @ axe ads:
Every ad concentrated on attracting girls. And every ad has foeign models, Y?????
Think of it!! Only set wet zatax used indian models.
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