Fevicol Ads

Best ads as a whole. They show how strong fevicol is!!!! They are unique.

From Bob Cristo wrestling with a chair made of Fevicol, to a politician who is glued to his chair, to the hen that laid unbreakable eggs, to the overflowing bus, to the joint family that refuses to fall apart....Ha what an ad campain!!!!!!!

In ads it conlike its very strong adhesive. It gives a sense to its customers that its the best adhesive available in market.vey a strong message that its the best adhesive.

One of the main reasons for Fevicol's popularity is the creative marketing strategy, including successful advertising campaigns created by Ogilvy & Mather.



Gyan about fevicol.[source: wiki]
Fevicol is a brand of adhesives owned by the Indian company Pidilite. It is the largest selling adhesives brand in Asia.
Launched in 1959 was the first white glue introduced in India. Initially the brand was launched as an easy-to-use glue for carpenters, but later on, Pidilite decided to take it further, and soon Fevicol became a household name. An extensive range of consumer, craftsmen, engineering and industrial adhesives were also introduced under the Fevicol brand name. Before Fevicol, adhesives made from animal fat, colloquially known as Saresh, was used. These had to be boiled before application. Apart from being a cumbersome exercise in itself, the fumes that emanated had a very bad odour. Fevicol thus came as a welcome change. Consistent quality, widespread distribution networks, excellent customer relations and award winning advertising has given Fevicol the legendary status that it enjoys. Fevicol is today present in 54 countries worldwide, and in India it is available at over 50,000 stores across the country.

Fevicol was ranked No. 1 in the Household Care segment of the Most Trusted Brands in India for 2007-08 by Brand Equity (The Economic Times) and overall has been ranked the 20th Most Trusted Brand. Pidilite, the makers of Fevicol, rank 131st among India’s Top 500 listed companies, including those in the private and public sector (ET 500, published by the Economic Times in March 2007)

Have fun in watching Fevicol Ads..!! I love them!!

Ha ha...Ads are not always boring!!! :D





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Fevicol Nahi????






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