Friday, September 17, 2010

Asian paints TC commercials

Asain paints ads are sensible and perfectly targeted.


We all know about sunil babu ad. It became famous and line was very catchy among youth.



Gyan about Asian Paints:[source:wiki]
The company has come a long way since its small beginnings in 1942. Four friends who were willing to take on the world's biggest, most famous paint companies operating in India at that time set it up as a partnership firm. Its started in Kapadwanj in the Kheda district in the state of Gujarat as a collection of small plants. Over the course of 25 years Asian Paints has became a corporate force and India's leading paints company. Driven by its strong consumer-focus and innovative spirit, the company has been the market leader in paints since 1968. Today it is double the size of any other paint company in India. Asian Paints manufactures a wide range of paints for Decorative and Industrial use.
Vertical integration has seen it diversify into products such as Phthalic Anhydride and Pentaerythritol, which are used in the paint manufacturing process. Asian Paints along with PPG Inc, USA, one of the largest automotive coatings manufacturer in the world has begun a 50:50 joint venture, Asian PPG Industries to service the increasing requirements of the Indian automotive coatings market. Another wholly owned subsidiary, Asian Paints Industrial Coatings Limited has been set up to cater to the powder coatings market which is one of the fastest growing segments in the industrial coatings market. This wholly owned subsidiary of Asian Paints has entered into a tie-up with Canada-based Protech Chemicals which is one of the top ten powder coatings companies in the world for technological know-how in the area of powder coatings.

Lets get into interesting commercials.



This ad tried to create awareness among people to divert from traditional cement paints.


Perfect one:


Cute twins ad:


Featuring Saif Ali Khan:








Price sensitive ad:



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