ITC started ad campaign on classmate books with Yuvraj and Soha ali khan.
Nice one with good creativity. It should have positioned better.
Friday, September 17, 2010
Fasttrack bag ads!
Fastrack entered into BAGs market. Here are some ads from fast track.
First time it's using celebrities. Virat Kohli and Genelia are the brand ambassdors for FastTrack bags.
Will it lead to dilution in fast track watch market share??? have to watch and see.
They used same music track for all bag commercials. The music is very good. Kohli and genelia pair is good. :D
First time it's using celebrities. Virat Kohli and Genelia are the brand ambassdors for FastTrack bags.
Will it lead to dilution in fast track watch market share??? have to watch and see.
They used same music track for all bag commercials. The music is very good. Kohli and genelia pair is good. :D
Fevicol Ads
Best ads as a whole. They show how strong fevicol is!!!! They are unique.
From Bob Cristo wrestling with a chair made of Fevicol, to a politician who is glued to his chair, to the hen that laid unbreakable eggs, to the overflowing bus, to the joint family that refuses to fall apart....Ha what an ad campain!!!!!!!
In ads it conlike its very strong adhesive. It gives a sense to its customers that its the best adhesive available in market.vey a strong message that its the best adhesive.
One of the main reasons for Fevicol's popularity is the creative marketing strategy, including successful advertising campaigns created by Ogilvy & Mather.
Gyan about fevicol.[source: wiki]
Fevicol is a brand of adhesives owned by the Indian company Pidilite. It is the largest selling adhesives brand in Asia.
Launched in 1959 was the first white glue introduced in India. Initially the brand was launched as an easy-to-use glue for carpenters, but later on, Pidilite decided to take it further, and soon Fevicol became a household name. An extensive range of consumer, craftsmen, engineering and industrial adhesives were also introduced under the Fevicol brand name. Before Fevicol, adhesives made from animal fat, colloquially known as Saresh, was used. These had to be boiled before application. Apart from being a cumbersome exercise in itself, the fumes that emanated had a very bad odour. Fevicol thus came as a welcome change. Consistent quality, widespread distribution networks, excellent customer relations and award winning advertising has given Fevicol the legendary status that it enjoys. Fevicol is today present in 54 countries worldwide, and in India it is available at over 50,000 stores across the country.
Fevicol was ranked No. 1 in the Household Care segment of the Most Trusted Brands in India for 2007-08 by Brand Equity (The Economic Times) and overall has been ranked the 20th Most Trusted Brand. Pidilite, the makers of Fevicol, rank 131st among India’s Top 500 listed companies, including those in the private and public sector (ET 500, published by the Economic Times in March 2007)
Have fun in watching Fevicol Ads..!! I love them!!
Ha ha...Ads are not always boring!!! :D
Feviquick ad!! Awesome!!
Interesting Hanging couple Ad...
Funny shadow ad!!
Ulti One!!
AwesomeMaxx
Ad involving Indian traditions
The BEst of all!!!
Fevicol Nahi????
Ultimate positioning:
From Bob Cristo wrestling with a chair made of Fevicol, to a politician who is glued to his chair, to the hen that laid unbreakable eggs, to the overflowing bus, to the joint family that refuses to fall apart....Ha what an ad campain!!!!!!!
In ads it conlike its very strong adhesive. It gives a sense to its customers that its the best adhesive available in market.vey a strong message that its the best adhesive.
One of the main reasons for Fevicol's popularity is the creative marketing strategy, including successful advertising campaigns created by Ogilvy & Mather.
Gyan about fevicol.[source: wiki]
Fevicol is a brand of adhesives owned by the Indian company Pidilite. It is the largest selling adhesives brand in Asia.
Launched in 1959 was the first white glue introduced in India. Initially the brand was launched as an easy-to-use glue for carpenters, but later on, Pidilite decided to take it further, and soon Fevicol became a household name. An extensive range of consumer, craftsmen, engineering and industrial adhesives were also introduced under the Fevicol brand name. Before Fevicol, adhesives made from animal fat, colloquially known as Saresh, was used. These had to be boiled before application. Apart from being a cumbersome exercise in itself, the fumes that emanated had a very bad odour. Fevicol thus came as a welcome change. Consistent quality, widespread distribution networks, excellent customer relations and award winning advertising has given Fevicol the legendary status that it enjoys. Fevicol is today present in 54 countries worldwide, and in India it is available at over 50,000 stores across the country.
Fevicol was ranked No. 1 in the Household Care segment of the Most Trusted Brands in India for 2007-08 by Brand Equity (The Economic Times) and overall has been ranked the 20th Most Trusted Brand. Pidilite, the makers of Fevicol, rank 131st among India’s Top 500 listed companies, including those in the private and public sector (ET 500, published by the Economic Times in March 2007)
Have fun in watching Fevicol Ads..!! I love them!!
Ha ha...Ads are not always boring!!! :D
Feviquick ad!! Awesome!!
Interesting Hanging couple Ad...
Funny shadow ad!!
Ulti One!!
AwesomeMaxx
Ad involving Indian traditions
The BEst of all!!!
Fevicol Nahi????
Ultimate positioning:
Tuesday, September 7, 2010
Frooti - Fresh and Juicy
The new Frooti film done as a part of revamping and repositioning exercise done by Creativeland Asia. Young & wild look, feel, packaging, values, everything.
Look at the way they composed the music with frooti.
After seeing this ad, i had frooti. I stopped drinking frooti. Coz it feels like a kids stuff. This ad is re-positioning the brand in the right way.
Here are some previous frooti ads.
Positioning is simply awesome.
Mango= Frooti.
Awesome way of consumer interaction
This ad for Parle Agro directed by Prakash Varma and produced by Nirvana Films, Bangalore.
Parle Agro Pvt Ltd, produces India's leading mango beverage brand, Frooti. It has used Tetra Pak packages and filling machines since 1985. Frooti is made with water, mango pulp, sugar, citric acid, ascorbic acid and approved colouring and flavouring. It is marketed as the leading 'on the go' drink in India. Here is a very oldcommercial
Look at the way they composed the music with frooti.
After seeing this ad, i had frooti. I stopped drinking frooti. Coz it feels like a kids stuff. This ad is re-positioning the brand in the right way.
Here are some previous frooti ads.
Positioning is simply awesome.
Mango= Frooti.
Awesome way of consumer interaction
This ad for Parle Agro directed by Prakash Varma and produced by Nirvana Films, Bangalore.
Parle Agro Pvt Ltd, produces India's leading mango beverage brand, Frooti. It has used Tetra Pak packages and filling machines since 1985. Frooti is made with water, mango pulp, sugar, citric acid, ascorbic acid and approved colouring and flavouring. It is marketed as the leading 'on the go' drink in India. Here is a very oldcommercial
It's a beginning of a 2007 summer and it's the time of the year when Frooti is back with a new commercial...check it out and hope you enjoy it.
Concept is simple - mango = Frooti.
Advertisements are not always boring, right?????
Advertisements are not always boring, right?????
Monday, September 6, 2010
Jockey Rocks!!!!!!
I am out of words to admire this ad!!
Awesome ad!!! Nice positioning!!!!!
Nice segmentation!!!! Nice targeting strategy
Cheers ~ Mohan
Awesome ad!!! Nice positioning!!!!!
Nice segmentation!!!! Nice targeting strategy
Cheers ~ Mohan
Sunday, September 5, 2010
Honda TV commercials - India
Breif wiki info about Honda:
Honda is the world's largest manufacturer of motorcycles as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year. Honda surpassed Nissan in 2001 to become the second-largest Japanese automobile manufacturer. As of August 2008, Honda surpassed Chrysler as the fourth largest automobile manufacturer in the United States. Honda is the sixth largest automobile manufacturer in the world.
Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet, scheduled to be released in 2011. Honda spends about 5% of its revenues into R&D.
HONDA - Power of dreams!!
When i was a kid, i dreamed about having honda CIVIC! Thats the best car i have seen in my hometown. I still dream to have it.
Honda launched the Jazz by mid-2009. The Japanese manufacturer launched its first hatchback for the Indian auto market.
Honda Jazz cars base price startd from Rs. 5.5 lakhs and will go upto Rs. 7 lakhs for the higher end models of Honda Jazz.
Some jazz commercials
Look at the way they are showing cars??? Honda is the best in showing its car and creating desire for it!!
In india honda is considered as a dream even for middle class people. They dream for it. They dont dream for benz. They dont for Audi.
Recetly honda started its Ladybird Campaign with awesome ad. Have a look
Its concentrating on Environment friendly concept!!
Car, concept, music everything is awesome!
Do you know how gracefully you can show a car??
Look at this ad.. I luv this ad. I wanna see this ad again and again! Accord
Perfect!! Everything beyond, is nt it??
The ad that shows honda creativity
This as was exposed in Honda Civic product launch AV from Dentsu Marcom in Delhi, India.
Creative Director: Titus Upputuru Creatives: Udayan Chakravoty, Rohit Dhamija Production: Xebec Films Music: Right Here Right Now, Fat Boy Slim
Here is the commercial that followed above creativity.
Nother interesting ad
Honda is the world's largest manufacturer of motorcycles as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year. Honda surpassed Nissan in 2001 to become the second-largest Japanese automobile manufacturer. As of August 2008, Honda surpassed Chrysler as the fourth largest automobile manufacturer in the United States. Honda is the sixth largest automobile manufacturer in the world.
Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet, scheduled to be released in 2011. Honda spends about 5% of its revenues into R&D.
HONDA - Power of dreams!!
When i was a kid, i dreamed about having honda CIVIC! Thats the best car i have seen in my hometown. I still dream to have it.
Honda launched the Jazz by mid-2009. The Japanese manufacturer launched its first hatchback for the Indian auto market.
Honda Jazz cars base price startd from Rs. 5.5 lakhs and will go upto Rs. 7 lakhs for the higher end models of Honda Jazz.
Some jazz commercials
Look at the way they are showing cars??? Honda is the best in showing its car and creating desire for it!!
In india honda is considered as a dream even for middle class people. They dream for it. They dont dream for benz. They dont for Audi.
Recetly honda started its Ladybird Campaign with awesome ad. Have a look
Its concentrating on Environment friendly concept!!
Car, concept, music everything is awesome!
Do you know how gracefully you can show a car??
Look at this ad.. I luv this ad. I wanna see this ad again and again! Accord
Perfect!! Everything beyond, is nt it??
The ad that shows honda creativity
This as was exposed in Honda Civic product launch AV from Dentsu Marcom in Delhi, India.
Creative Director: Titus Upputuru Creatives: Udayan Chakravoty, Rohit Dhamija Production: Xebec Films Music: Right Here Right Now, Fat Boy Slim
Here is the commercial that followed above creativity.
Nother interesting ad
Volkwagon Das Auto Commercials
Wiki Info about VW:
Volkswagen Group Sales India Private Limited is the wholly owned subsidiary of Volkswagen Group in India. Its operations are spearheaded by two of Group division companies: Volkswagen India Private Limited and Audi India. They focus on manufacture and sales of Volkswagen and Audi vehicles in India.
Volkswagen Group Sales India Private Limited operates a manufacturing plant at Chakan, near Pune, Maharashtra with a annual capacity of 110,000 vehicles for production of Volkswagen branded vehicles and also operates a manufacturing/assembly plant in Aurangabad, Maharashtra which is also shared by Škoda Auto India Private Limited for production of Audi branded vehicles. The new plant at Chakan will also be used by SAIPL to assemble the Škoda Fabia.
Commercials:
VW first Indian commercial. This is first commercial in India. It emphasises on brand value "Prestige"
It is very clear in this ad that the car is made for India! Many may not recognise it, but still ok kinda ad to enter the market.
Concept; Dreams, Prestige!!!
German engineering - Made for India!
BTW how many of you know what das auto means???
When i saw this ad first thing what i did was, i searched in google to find what das auto mean!
It means "The auto".
What is the message Volkswagen want to pass to its customers???
Dream for VW. Its prestige!!!
Here are some other DasAuto ads:
In this ad, VW is trying to persuade the concept of curves!! But it could have been made better. Girl eating and getting crazy, i did not get it how curves are back! Many don't!
Another Volkswagon Commercial about beetle:
Nice music and demonstration of desire!!!!
Changed line to German engineering. Recreating legends!!!! I liked this ad very much.
Latest ad:
Concept is about depreciation and appreciation!! Best ad!!!
Funny ad:
Passant!! This is for awareness!!
Overall my impression on VW is it does not emphasise on car design and interiors, It wish to be in the rich and prestige segments i.e., dreamers segment!
Volkswagen Group Sales India Private Limited is the wholly owned subsidiary of Volkswagen Group in India. Its operations are spearheaded by two of Group division companies: Volkswagen India Private Limited and Audi India. They focus on manufacture and sales of Volkswagen and Audi vehicles in India.
Volkswagen Group Sales India Private Limited operates a manufacturing plant at Chakan, near Pune, Maharashtra with a annual capacity of 110,000 vehicles for production of Volkswagen branded vehicles and also operates a manufacturing/assembly plant in Aurangabad, Maharashtra which is also shared by Škoda Auto India Private Limited for production of Audi branded vehicles. The new plant at Chakan will also be used by SAIPL to assemble the Škoda Fabia.
Manufactured/Assembled Locally
- Volkswagen Polo
- Volkswagen Jetta
- Volkswagen Passat
Imported
- Volkswagen Beetle
- Volkswagen Phaeton
- Volkswagen Touareg
Audi
Manufactured/Assembled Locally
- Audi A4
- Audi A6
Imported
- Audi A8
- Audi TT
- Audi R8
- Audi Q5
- Audi Q7
Commercials:
VW first Indian commercial. This is first commercial in India. It emphasises on brand value "Prestige"
It is very clear in this ad that the car is made for India! Many may not recognise it, but still ok kinda ad to enter the market.
Volkwagon - Das Auto:
Concept; Dreams, Prestige!!!
German engineering - Made for India!
BTW how many of you know what das auto means???
When i saw this ad first thing what i did was, i searched in google to find what das auto mean!
It means "The auto".
What is the message Volkswagen want to pass to its customers???
Dream for VW. Its prestige!!!
Here are some other DasAuto ads:
In this ad, VW is trying to persuade the concept of curves!! But it could have been made better. Girl eating and getting crazy, i did not get it how curves are back! Many don't!
Another Volkswagon Commercial about beetle:
Nice music and demonstration of desire!!!!
Changed line to German engineering. Recreating legends!!!! I liked this ad very much.
Latest ad:
Concept is about depreciation and appreciation!! Best ad!!!
Funny ad:
Passant!! This is for awareness!!
Overall my impression on VW is it does not emphasise on car design and interiors, It wish to be in the rich and prestige segments i.e., dreamers segment!
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